Tuesday, 14 May 2024

STATEMENT OF INTENT

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? 

My chosen brief is to produce the front covers and contents pages for the first two editions of a new music magazine, along with a working website, targeted at 16–25 year olds. I will meet the requirements of my chosen brief through using media language, representation, industry and audience knowledge to communicate meaning and create a cohesive final product.

I will use media language to clearly convey the pop genre and appeal to a youthful, trend-aware audience. The magazine cover will include a central image to attract attention, and the first double-page spread will feature an exclusive interview or behind-the-scenes section with a selected artist, supported by stylistic elements typical of pop publications. 
My audience is passionate about pop music and emerging artists. The magazine will reflect their lifestyle, interests, and digital habits. The primary focus on pop music will increase the potential to appeal to a wider range of audience interests as it is a broad genre. The magazine’s tone, branding, and approach will be consistent across both print and digital platforms, solidifying is as a cohesive media brand that resonates with its audience.

My magazine will showcase diversity by representing a range of up-and-coming pop artists, reflecting the inclusive nature of today’s music industry. The featured artist will be portrayed as ambitious, authentic, and relatable, aligning with the magazine’s theme of discovering new talent. The magazine’s approach will feel inclusive and familiar, appealing to the diverse interests of my audience. I will create a modern, independent publication with a strong digital presence.

The website will maintain visual consistency with the magazine through shared fonts, colours, and branding. Integrating a conversational tone and familiar language references, will ensure the style resonates with the target audience, making it more relatable and engaging. The website will reflect their lifestyle, interests, and digital habits. The website will support the magazine by offering additional content, including social media integration, previews of upcoming editions, and video clips. Through images and language, I will create positive, aspirational portrayals that resonate with the target audience. 


How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?

Working links (e.g. “preview here”) will allow readers to engage with sample content before purchasing or subscribing, creating an interactive experience that converges the website with the physical product. This convergent approach will enhance audience engagement, helping to build brand identity and reach wider audiences. 
The website will feature interactive elements such as music previews, a "Share Your Thoughts" button and comment sections to encourage audience engagement and feedback, allowing readers to be featured in the magazine, further converging the website with the magazine. A "Pre-order" button will further integrate digital and print products, encouraging interaction and enhancing convergence.

To keep audiences engaged and informed, the website will promote the latest and upcoming issues, exclusive content, and pre-order opportunities. The promotion of these features will keep current and potential subscribers informed and engaged. The magazine will promote the site through web addresses and teaser content, while the website will showcase images and features from the print product. Social media links and a subscription option will further promote engagement and audience growth. Shared branding and a consistent tone across both platforms will help establish the brand as a cohesive media product, operating seamlessly within a convergent media environment.

COMPLETED WEBSITE

main page:

https://aleksandragronus.wixsite.com/risingstars


second page:

https://aleksandragronus.wixsite.com/risingstars/reissues


additional working page:

https://aleksandragronus.wixsite.com/risingstars/reviews

MOCK UP WEBSITE


RESEARCH WEBSITE - CODES AND CONVENTIONS

https://www.rollingstone.com/

RESEARCH PRODUCTION - CODES AND CONVENTIONS

 


05 PLANNING PRODUCTION